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When a traveler searches for hotels on Google or Booking.com, one of the first things they look at is the review score. A hotel sitting at 3.8 stars will lose bookings to a 4.3-star competitor down the street, even if the rooms are nearly identical. Online reputation is not just a nice-to-have anymore. It directly affects how many rooms you sell and at what rate. Yet at most economy and midscale hotels, guest reviews go unanswered for days, weeks, or forever. Negative reviews

Here is a scenario that plays out at thousands of hotels across the country every week. A corporate travel planner submits an RFP through Cvent or HotelPlanner for 28 room nights. The request goes to six hotels in the area. Three of them respond within an hour. Two respond the next day. One never responds at all. The planner books with one of the first three responders. The other three hotels never even get considered. This is not a hypothetical. This is what happens every si

If you own or manage an economy or midscale hotel, you have probably thought about hiring a revenue manager at some point. The math seems simple: a good revenue manager should pay for themselves through better rates and higher occupancy. But when you look at the actual cost of hiring one full-time, the numbers get complicated fast. A full-time revenue manager costs anywhere from $55,000 to $80,000 per year in salary alone. Add benefits, training, software subscriptions, and m

Running a hotel is hard work, and when occupancy looks decent and the bills are getting paid, it is easy to assume things are going well. But for many economy and midscale hotel owners, decent is actually costing them tens of thousands of dollars per year in missed revenue. Here are five warning signs that your hotel might be leaving serious money on the table. 1. Your Rates Stay the Same for Days at a Time If your rates only change when you or your front desk manually update