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Choice Hotels RM Exemption: Act Before November 7 to Save Money & Take Back Control

  • Writer: Vishal Thakkar
    Vishal Thakkar
  • Nov 3
  • 2 min read

Are you paying every month for the Choice Hotels mandatory Revenue Management program but not seeing the results you expect? You are not alone. Many owners want more control, faster action, and clear accountability. The exemption window closes on November 7, so this is the time to move.


Why this matters

  • Monthly brand RM fees add up fast.

  • If results are weak, you’re paying without the ROI.

  • With an exemption, you can switch to a partner who is focused on your hotel’s goals.


Why owners choose Masterkey

  • CRME-certified leadership.

  • 15+ years doing revenue, sales, and review management.

  • We manage 80+ Choice hotels today.

  • We’ve secured exemptions for many Choice properties.

  • We cut waste, set the right rates, and push real demand to your channels.


What we do for you (start to finish)

  1. Quick eligibility check for exemption based on your hotel’s history and market.

  2. Build the business case with clean, brand-friendly answers.

  3. Prepare and submit your exemption request before November 7.

  4. Follow up with the brand until a decision is made.

  5. Transition plan to Masterkey’s revenue, sales, and review management—so there’s no downtime.


What you might need to share (simple list)

  • Property code and location.

  • Last 3–6 months of occupancy, ADR, and revenue.

  • Notes on any comp-set or market challenges.

  • Any brand tickets or support history (if you have them).Don’t worry if this is not ready. We’ll guide you and keep it light.


What changes after exemption

  • You pick your RM partner. We set strategy with you, not for you.

  • Faster moves. Weekday vs. weekend rates, promos, blocks—done quickly.

  • Better reporting. Clear dashboards and owner-friendly updates.

  • Aligned incentives. We fight for your revenue and profit, not a one-size plan.


Who should act now

  • Owners who pay monthly for Choice RM and feel results are weak.

  • Hotels in soft markets or seasonal areas where the current plan isn’t working.

  • Properties that need hands-on rate, promo, and OTA work every week.


Results you can expect

  • Lower monthly brand RM cost (once exempted).

  • Smarter pricing that matches your demand and comp set.

  • Stronger direct and OTA mix with promos that actually sell.

  • Cleaner review management to support higher conversion.


FAQs (quick and honest)

Is exemption guaranteed?  No. It’s a brand decision—but a strong, well-written case helps a lot. That’s our job. How long does it take? Timelines vary. We submit before November 7 and follow up closely. Will brand support stop? Core brand systems remain; you’re changing who runs RM, not leaving the brand. Can you also handle sales and reviews? Yes. We offer a full stack: revenue, sales outreach, groups, and review response.


Let’s get this done before November 7

Call or WhatsApp: 912-220-5959 Email: vishal@masterkeyusa.com

We’ll do a quick check, tell you if you’re a fit, and move fast on the submission.


Masterkey Hospitality is an independent service provider. Choice Hotels® is a registered trademark of its owner. This post is for information only; all approvals are at the brand’s discretion.

 
 
 

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